We agree with all the criticism that this has generated – we have got this wrong and we agree that, even if unintentional, passive or casual racism needs to be eradicated wherever it exists. Our standards are high and we feel that we have made real progress over the years in playing our part in promoting diversity and inclusion. H&M is fully committed to playing its part in addressing society's issues and problems, whether it's diversity, working conditions or environmental protection – and many others. Our position is simple and unequivocal – we have got this wrong and we are deeply sorry. We would like to put on record our position in relation to the image and promotion of a children's sweater, and the ensuing response and criticism. To all customers, staff, media, stakeholders, partners, suppliers, friends and critics. The Swedish-based international retailer issued an apology in email to the Houston Chronicle today:

H&M gave a statement to Business Insider, following the mayhem. H&M Slammed for Racially Insensitive Photo H&M received backlash for having a black child model in a hoodie labeled 'Coolest Monkey in the Jungle.' The term 'monkey' has been used as a racial slur toward African-Americans, and social media users couldn't believe H&M overlooked the reference.

New controversial h and m ad