So, when your ideal customers type a location-based query into Google, your website will have a better chance of showing up first. And the more of it you create, the easier it will be for search engines to understand who your content is most relevant to. Create location-specific contentĪs our accounting firm example showed, location-specific content can attract potential customers. How can you do that? 5 local SEO tips to use in your strategy 1. In contrast, what if you went after keywords such as “small business accounting services in Austin”? You’d generate higher-quality traffic to your website and, even better, leads with the potential to become clients!Įspecially since local searches-and, specifically, searches with terms like “near me” included-are becoming more popular, now’s the time to start developing a strong local SEO strategy. But much of that traffic could be from people who aren’t located in or near Austin and, therefore, would never become clients. You could get some organic website traffic from targeting terms that aren’t location-specific (e.g. For example, say that you work for a small business accounting firm and your target market is small business owners in Austin, Texas.

If you mainly (or only) serve local customers, a generalized search engine optimization strategy will only get you so far.

But do you have a local SEO strategy? Here’s why you should, plus several tips and local SEO tools to get you started. Search engine optimization (SEO) is one of the top ways to accomplish those goals so, if you have an SEO strategy, that’s great. It’ll save you time and, even better, make the marketing and sales processes smoother since your audience will have a natural interest in what you offer. What’s one of the smartest moves you can make as a marketer? Find ways to attract ideal customers to your business (instead of having to hunt them down one by one).

Bright local seo checker